Philip Morris International launched its new generation of IQOS which is a great revolution and successful upgrades again, IQOS moves towards a new future and dimension, The market of IQOS quickly boosted thanks to its unique heating technology which makes the product always looking novel, at the same time bringing the joy of simplicity of unprecedently smoking experience.

2021 PMI took the lead in selling new device IQOS ILUMA at IQOS stores in Japan, including Tokyo, Osaka, Hiroshima, and Fukuoka, welcoming many heat-not-burn users to the store experience. In order to cope with this sales and market demand, the IQOS store has also undergone a substantial renewal of the store, which will definitely provide a richer product lineup and high-quality user services.

IQOS ILUMA series is much more convenient to use as for both new and old users, and the newly designed tobacco sticks can also meet the diverse needs of users. I will recommend this product to IOQS users and traditional smokers as also highly recommended by PMI manager .

IQOS ILUMA largest feature is that the it abandons the heating blade, instead it applies a wire coil to coorperate with a piece of metal in the special tobacco stick “TEREA Sticks”, the tobacco leaf is consealed inside the TEREA Sticks while maintaining the heating type, which realizes maintenance-free and ash reduction.

Below, we will deliver the actual report of the new iqos that has evolved in all directions, abandoning compatibility with the conventional dedicated tobacco stick “Marlboro HeatStick”.

The Flagship model of IQOS is ILUMA PRIME: An outlook is nicely designed which is made of aluminum with a combination of leather materials. The elegant design is impressive featuring 4 colors that is Matcha Jed Green, Gold Khaki, Osidiya Black, and Bronze; the shell accessories and the metal ring of the cigarette rod can be Customized for individual needs.

Standard model IQOS ILUMA: This model follows the design language of its predecesor IQOS DUO, and is available in five colors: brown-green, pebble beige, pebble gray, sky blue, and sunset red; the side panels, shell accessories and also the custimizable metal ring of the cigarette rod..

The following is a comparison of the parameters of the two devices.

The latest model, IQOS iLUMA, is a new technology, Smart Core Induction System ™, which takes the appeal of heat-not-burn tobacco to a new level.
Eliminates blades for even greater durability. No need for troublesome cleaning after use.

There are two types of devices.
You can choose from the IQOS top model “IQOS Ilma Prime”, which pursues a higher level of commitment, and the evolved version of the IQOS standard model “IQOS Irma”, which is equipped with the latest technology.

IQOS 4.0 ILUMA Prime NEW DeviceIQOS 4.0 ILUMA Standard NEWIQOS DUO black kit

IQOS ILUMA PRIME New IQOS without blades. 
IQOS top model pursuing a higher-grade commitment.


IQOS ILUMA New IQOS without blades. 
An evolved version of the IQOS standard model equipped with the latest technology.
IQOS 3 DUO Conventional blade type IQOS. 
Two can be used continuously, and the next one can be used without waiti
Category

No blade 

Eliminates the blade and eliminates the need for maintenance after use. 
A metal heat attractant inside the tobacco stick heats the tobacco leaves directly.


No blade 

Eliminates the blade and eliminates the need for maintenance after use. 
A metal heat attractant inside the tobacco stick heats the tobacco leaves directly.

No blade 

Eliminates the blade and eliminates the need for maintenance after use. 
A metal heat attractant inside the tobacco stick heats the tobacco leaves directly.
technology



Smart Core Induction System ™ 

Eliminates the blade and mounts a metal heat attractant inside the tobacco stick. 
This heats the tobacco leaves directly from the inside.




Smart Core Induction System ™ 

Eliminates the blade and mounts a metal heat attractant inside the tobacco stick. 
This heats the tobacco leaves directly from the inside.



Heat Control Technology ™ 

A heating blade that doubles as a temperature sensor measures the temperature 1,000 times per second and heats the tobacco stick directly from the inside at a constant temperature.
Continuous use / main unit charging cycle


Holder / Pocket Charger
2
Times

* Can be used twice with a fully charged holder
20
Every time




Holder / Pocket Charger
2
Times

* Can be used twice with a fully charged holder
20
Every time



Holder / Pocket Charger
2
Times

* Can be used twice with a fully charged holder
20
Every time
Body charging time
135
Minutes
135
Minutes
120
Minutes
Holder charging time

1 minute 50 seconds
* Approximately 1 minute and 50 seconds when charging one bottle, and

approximately 5 minutes and 15 seconds when charging two bottles.


1 minute 50 seconds
* Approximately 1 minute and 50 seconds when charging one bottle, and

approximately 5 minutes and 15 seconds when charging two bottles.
1 minute 50 seconds
* Approximately 1 minute and 50 seconds when charging one bottle, and

approximately 5 minutes and 15 seconds when charging two bottles.
Size and weight

holder
height101mm
width14.5mm
Depth――――
weight30.5g

Pocket charger
height117.2mm
width44.7mm
Depth22.2mm
weight141g


holder
height101mm
width14.5mm
Depth――――
weight30.5g

Pocket charger
height121.5mm
width47mm
Depth23.4mm
weight116.5g


holder
height92.2mm
width14.4mm
Depth――――
weight22g


Pocket charger
height114.7mm
width46.3mm
Depth22.8mm
weight108g
How to carry

Pants

pocket

Coat

pocket


Pants

pocket

Coat

pocket


Pants

pocket

Coat

pocket
Other specifications
Connector type

USB Type-C
blade
none
Operating temperature
0-40 ℃
Product warranty
6 months (extended to 12 months if product registered)

Connector type

USB Type-C
blade
none
Operating temperature
0-40 ℃
Product warranty
6 months (extended to 12 months if product registered)

Connector type

USB Type-C
blade
can be
Operating temperature
0-50 ℃
Product warranty
6 months (extended to 12 months if product registered)
Recommended points
Continuous use
Two bottles can be used continuously on a single charge
No cleaning required
No cleaning required after use
new function
Automatic heating start

* Even if the automatic heating start function is lost, the performance of the product itself will not be affected (not covered by the warranty).
design
A new design with attention to detail and a wider range of customization
Continuous use
Two bottles can be used continuously on a single charge
No cleaning required
No cleaning required after use
new function
Automatic heating start

* Even if the automatic heating start function is lost, the performance of the product itself will not be affected (not covered by the warranty).
Continuous use
Two bottles can be used continuously on a single charge
design
The cold luster of the aluminum body
The soft texture of the wrap cover
Familiar design
Wide side door
Smooth texture coating
Wide side door
accessories
Premium ring
Wrap cover
Full wrap cover
Premium ring
Door cover
sleeve
Sleeve +
cap
Door cover
IQOS Irma

Innovative smart core induction system ™.

Smart core induction system ™ newly installed from IQOS Irma. Innovative technology takes the appeal of heat-not-burn tobacco to a new level.

In the new system, the blade is eliminated and a metal heat attracter is installed inside each stick. This heats the tobacco leaves directly from the inside.

IQOS Iruma Tobacco

IQOS Iruma Tobacco

A cigarette stick designed exclusively for the new IQOS Irma. Check out the wide lineup.See more

IQOS Ilma Prime

Flagship modelNew

IQOS ILUMA PRIME

Higher-grade commitment Click here for product details

IQOS Irma